Mission & Vision

Vision & mission

Aiming high

What would a perfect world look like? Our purpose statement is setting the bar so high, we will probably never achieve it. But that doesn't stop us from trying.


"A world in which everyone wants and is able to experience adventures in the outdoors."


What we mean by that:

[One World] We see the planet as a whole and do not believe in borders

[everyone] We believe that all people are equal and we oppose discrimination of any kind.

[in the fresh air] Whether balcony or expedition. Outdoor means something different for everyone.

[will] We want to motivate people and show them that nature is fun.

[can] We are committed to ensuring that work is so flexible that everyone can choose their own time off.

Encourage everyone

Mission possible

What do we want to achieve, and how do we plan on reaching our goal? Our vision is the question of  WHAT, while our mission is asking HOW.


"Our stories, products and actions should encourage everyone to experience time outside."


Frau mit lockigem dunklen Haar, schwarzem Fischerhut und Sonnenbrille hat einen schwarzen Stuffsack mit HÄNG Aufschrift über die Schulter geworfen. Sie blickt über ihre Schulter hinweg in die Kamera. Im Hintergrund spiegelt sich Wasser und man sieht zwei Bäume.
Let´s go...
We think everyone needs a hammock, but no one needs a reason.